13 Ways to Level-Up Your LinkedIn Live Streaming

To achieve outstanding LinkedIn Live streaming services, there are a few steps you must take. Here are some recommended practices to assist you in reaching more users on the platform with your live streams and improving audience engagement.

1. Recognize your audience

Your live streaming may not have an impact on your audience if you are unable to pinpoint who they are. Spend some time creating data-supported client archetypes for your target market. Discover their characteristics, where they live, when they are most active online, etc. The bottom line is that you shouldn’t stream to a small audience. Make an effort to learn about your audience so that you can develop content that speaks to your greatest customers.

2. Prepare a plan

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The pleasure of live broadcasting is incredible. Many LinkedIn audiences even immediately jump on board and go live before having a strategy. But that is definitely not true.

LinkedIn Live streaming needs a strategy just like every other form of brand content. Create some brilliant concepts that include detailed instructions on how you intend to use your LinkedIn Live streams to reach your larger video marketing goals.

3. Select a pertinent subject

Now, if you often live stream on LinkedIn, this might be a little problematic. Investigating the sector can help you come up with original ideas. Consider providing answers to the issues that your LinkedIn audience finds most annoying.

4. Make a good schedule.

Imagine that you conducted a live broadcast on LinkedIn, that it received fantastic audience participation, that the information you presented was accurate, and that your viewers are eagerly anticipating more of these broadcasts. However, you’re not accessible.

The result is audience dissatisfaction and negative brand perception.

Make a timetable and stick to it if you want to get the most out of your LinkedIn Live streams. Each month, choose a specific time, day, or week to go live, and educate your audience about it in advance to create anticipation.

5. Encourage

In addition to the advice given above, effectively promote your livestream to attract a larger audience.

Write a succinct yet appealing description of the stream that explains what viewers can anticipate from it and why they should check in.

To grab your audience’s attention, create eye-catching images and teaser films for your forthcoming live streams and distribute them including some killer descriptions. But be sure to time them properly. To gain more traction, tag the special guests.

Pro tip: Market your LinkedIn Live broadcast on all of your social media accounts, not just LinkedIn. Send an email and, if you can, make a landing page for your website as well. Cross-promotion can also be aided by posting on Facebook groups and LinkedIn.

6. Make a plan and exercise

When you go live, you still need a structure and talking points. In fact, since you can’t modify the video later like you can with other non-live films, it becomes even more crucial to have an overview prepared.

Knowing when and how to speak keeps you on schedule and keeps your audience interested. Therefore, make sure that before going live, you have the important topics prepared. And if you’re a guest lecture, be sure they are familiar with the topics you want them to cover.

Once your idea is complete, practise delivering it. Practice to ensure everyone is at ease and to determine how long it takes to deliver all the material during the live webcast. Make sure to allow for some flexibility and spontaneity as well. Since it will be a live feed in the end, it must be spontaneous. After all, a rehearsed, boring speech won’t be able to keep your audience interested.

7. Test

While testing ahead of time guarantees a seamless broadcast, preparing beforehand reduces the likelihood of mistakes and slipups occurring on-air. Test the devices you’ll use to stream live, including the ones for audio, video, lighting, and internet connectivity.

Despite the fact that you can’t completely prevent on-air mistakes, testing things beforehand helps you reduce audience annoyance due to technical problems that you could have avoided by being proactive.

8. Have two or more devices available for improved interaction.

Live video without interaction is a fruitless endeavour. Respond at the moment to your audience’s comments to keep them interested in your live stream and glued to their screens. Being prompt in your responses can increase trust and perhaps even generate some leads. And to effectively engage your viewers, make sure you have two devices on the market: one for broadcasting and the other for observing comments and responding to them.

Pro Tip: Employ a moderator or enlist the assistance of a relative or friend to assist you with the telecast. By bringing up the pertinent issues or even keeping an eye on the discourse as you interact with the audience, they can assist you in staying on course.

9. Keep the time in mind

Like any live video, getting used to it can take some time. Before providing the actual material, you might like to start by establishing a rapport with the viewers. Therefore, think of streaming LinkedIn Live for a minimum 15 minutes. Anything shorter might not be useful in this situation.

10. As you speak, reintroduce the subject

Typically, spectators join in live during the stream. This makes it crucial to periodically reintroduce yourself, any guests you may have, and the subject of your stream to make sure everyone is up to date.

11. Inform!

Recognize the distinctions between LinkedIn as well as other social networking sites. People are really interested in information streams in this place if it helps them live better lives. You should therefore impart special knowledge to your audience that will aid in their professional development.

In addition to establishing you as an expert in the field, educating the audience will support the development of trust and affinity, usually, two factors that contribute to brand love.

12. Add a CTA, but Don’t Overdo It

While it makes sense to include calls-to-action (CTA) within your live broadcast or its description, please don’t overdo it.

Keep in mind that the main goal of LinkedIn Live is to promote professional contacts rather than engage in aggressive advertising.

13. Determine Success

Don’t forget to evaluate the effectiveness of your live streams if you want to advance your LinkedIn Live broadcasting strategy. Measure the important performance indicators, analyze the results, and adjust your live streaming approach as necessary. Optimize your prospective streams based on prior success, in other words.

Final Reflections

Real-time connections have an especially thrilling quality. So much so that social media platforms can’t help but include live broadcasting capabilities to encourage in-person events interactions among their members. The largest social media networking site, LinkedIn, may have been the latest to join the live streaming trend.

So proceed. Delivering value will help you draw in, keep, and grow your client base.